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Oriflame Expands Operations in East Africa

Acquires businesses in Kenya, Tanzania and Uganda from franchisee.

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By: TOM BRANNA

Editor

Oriflame Cosmetics is expanding its operations into East Africa by acquiring the businesses in Kenya, Tanzania and Uganda previously run by a franchisee. The company said the acquisition is in line with its strategy of further expanding its geographical footprint in global growth areas by making inroads into Sub-Saharan Africa. “After very encouraging experiences and success in Oriflame’s present North Africa business, we are expanding our market presence by acquiring our franchisee op...

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